I don't have a website.
People still check before they decide, even one they heard about from a friend. Without a website, that check turns up rented space you don't control. A website puts it back in your hands.
People decide whether to trust you before you ever get the chance to prove it.
If what they find falls short, you don't lose the argument. You just don't get the call. I help small businesses make what people find clear, credible and easy to act on.
- Teesside & North East
- Direct, plain-English advice
- Assessment from £175
Local Roots is a one-person business.
The person who hears the problem is also the person who reviews it, explains the options and stays involved.
Where are you now?
Start with the closest description. You don't need to know the service name or diagnose the problem first.
If you know roughly what you need
I have website problems.
Maybe it's SEO, old pages nobody's touched in years, bits that are broken, or plenty of visits and no enquiries. Tell me what's happening and we'll find the actual cause.
I don't have time to keep it updated.
Your customers want to see the latest information. I'll make sure it always stays relevant and fresh for them, without it landing back on your to-do list.
If you're not sure yet
My competitors get found before me.
You do the same work, sometimes better, but Google keeps putting someone else at the top. I can show you why, in plain English.
I've been given a quote.
A big number and a confident pitch don't tell you what's actually included. I'll help you see what you're really being asked to buy before you decide.
I'm not sure what I need.
That's completely fine. Get in touch, tell me what you can in your own words, and I'll take a look and tell you what I see.
A quick honest check
If your website already looks fine to you, that's worth double-checking.
You know your business too well to see it the way a stranger would. Ask yourself these, honestly:
- Could someone tell what you actually do within five seconds of landing on your site?
- Is anything on there, an offer, a review, an opening time, quietly out of date?
- If a stranger read it cold, would they know why to choose you over the next search result?
Not sure? That uncertainty is exactly what a free written first look is for, no call, no pressure, just an honest outside view.
Check what customers seeGet found. Get trusted. Get chosen.
Your customers decide fast. Make it easy to say yes.
Most people judge a business online in seconds, not minutes. This is what your online presence needs to do in that time.
Get Found
The right people find you when they're already looking, not just the ones who know your business name. You show up when they search for what you do.
Get Trusted
Within a few seconds, people can tell this is a business worth trusting, and they can easily find out what you're really like to deal with.
Get Chosen
There's no doubt about what to do next, or who they're about to contact. They act because it's obvious, not because they're sold to.
A clearer route from being found to being chosen.
Here's exactly what happens next.
This is the short version. See how the first conversation and recommendations work.
Tell me about your business.
Start with what's happening now and what you want to change.
Nothing to prepare, no technical brief, just what you'd say to a friend who asked.
Choose the free assessment, or the full assessment.
The free assessment gives you a first look summary of the issues with your online presence, with a 30-minute chat to go through it. The Business Clarity Assessment is a complete investigation, and we discuss everything.
Once you have the details, the choice is yours.
Fix it yourself, or hand it to your own IT support if you have one.
Or I can quote to fix the issues you're facing myself. Whatever suits you.
Who's actually doing this
Not new to this, and not going anywhere.
In IT since 1985. Building websites since 1998. Still a one-person business today, on purpose, so it's always me you're talking to.
The full story and track record"Local Roots was there right through the process of taking my business from dream to reality, taking all of the gobbledygook away and making it simple, secure, fast and professional. If you're thinking of working with Local Roots Digital... don't overthink it, just do it."
Ian Burney, TOCK.earth, Google review
From a real free assessment
This is the kind of thing a free look actually finds.
A real finding from a real assessment of a real business, shown with their identity removed. Not invented for this page.
"The verbatim repetition of testimonials across multiple service and about pages might make a visitor question the breadth of unique client feedback, or the freshness of the content."
The business didn't know. It's the kind of thing you stop seeing once you've read your own website a hundred times.
"Detailed pricing or package information is missing, only bespoke quotes are mentioned, with no general pricing to anchor expectations."
Straightforward to fix, once someone points it out.
What a full assessment looks at
Clarity score & first impression
A score out of 100, and what it's actually based on.
What's unclear & customer confusion risks
The bits a stranger would trip over, that you'd never spot yourself.
Digital trust profile
What makes people believe you, and where that trust could be stronger.
Whether people can find you
Your Google profile, listings and local search presence, and how you compare to nearby competitors.
What the website communicates
What a first-time visitor would actually understand you do.
Action plan
What to fix first, and why that one comes first.
See exactly what goes into a review
"I found the report really comprehensive and useful, it helped me step back and consider how a customer might experience the site. Each element was scored out of 100 with a clear explanation of why, along with practical suggestions for improvement. That made it easy to understand where to focus my attention."
Jamie Lawson, heardbyjamielawson.co.uk, Report feedback
Proof it gets finished, not just found.
Real work, on a real business, seen through to the end.
"Michael fixed some issues with my company website and also gave some helpful advice after analysis of the site. Fantastic to deal with and made the process very easy and straightforward. Not salesy or pushy like so many I've encountered in this field. I would highly recommend to anyone needing website work."
Ben Snowdon, Ben the Plumber, Google review
Ask where to start.
Not sure yet? Request the free written first look, no call needed, and I'll reply with what I actually see.
Ready to talk it through instead? Use the form for a free 30-minute conversation, or tell me what's on your mind below either way.
Local work is the heart of it, but I also work with businesses further afield.
Read straightforward answers to common website, SEO and online-help questions.
- Send the essentialsUse your own words. There is no technical brief to prepare.
- Hear from Michael directlyI will respond to the situation you describe, rather than sending a generic service pitch.
- Choose how to start Request a free written first look with no call, or use the form below for a free 30-minute conversation. See the written first look.
Message sent
Thanks for getting in touch. I'll reply personally using the details you provided.