People search for your business online first. What do they find?

What people find across your website, Google listing, reviews and contact details shapes whether they trust you enough to get in touch. I help small businesses make that first impression clear, credible and easy to act on.

Michael Bourne, founder of Local Roots Digital
Local Roots is a one-person business.

The person who hears the problem is also the person who reviews it, explains the options and stays involved.

What brought you here?

Start with the closest question. You do not need to know the service name or diagnose the problem first.

Get found. Get trusted. Get chosen.

This is what it all works towards: a clearer online presence that helps the right people understand your business quickly and feel confident enough to act.

Get Found

The right people can discover you when they're looking for what you do.

Get Trusted

People feel confident because what they see is clear, active and credible.

Get Chosen

People understand the next step and feel ready to get in touch.

Illustration representing being found, trusted and contacted online
A clearer route from being found to being chosen.

Three steps to a clear recommendation.

This is the short version. See how the first conversation and recommendations work.

01

Tell me about your business.

Start with what is happening now and what you want to change.

02

I assess what your customers see.

I check the online signals that are helping or holding the business back.

03

You get a clear recommendation.

You get the practical first step and the reason it should come first.

Check the detail before you decide.

You do not have to rely on broad promises. The useful evidence is available before you make contact.

See what a review examines The review page sets out the checks, their limits and how findings become priorities. Explore the review
Inspect a worked example A fictional report preview shows how an observation becomes a practical recommendation. View the report preview
Check scope and costs The pricing page explains what is included and where a larger piece of work would need a separate quote. View pricing

Ask where to start.

You don't need to choose a service first. Tell me what you want or what has prompted the question, and I'll reply personally using the details you provide.

Local work is the heart of it, but I also work with businesses further afield.

  • Send the essentialsUse your own words. There is no technical brief to prepare.
  • Hear from Michael directlyI will respond to the situation you describe, rather than sending a generic service pitch.
  • Choose the next stepIf a conversation would help, you can request one below. See how the first conversation works.