How I help

A free conversation about your business, not a sales pitch.

You've already told me the shape of your situation, or you're not sure yet and that's fine too. Here's exactly how the process works from here.

How the process works

The first 30-minute conversation is free and starts with the business, not a sale.

It is a low-pressure conversation about where the business is now, what you want to change, and any specific problems you are having online. You do not need a technical brief or any preparation, and there is no obligation to sign up for anything.

The conversation does not include advance research or a written report. If something needs a closer look, I will explain the options clearly before you decide whether to take another step.

If you would rather start with something in writing, I also offer a separate free first look with limited research, a short PDF and no call required. See your business through your customers' eyes.

For an example of how this looks when an existing setup has several moving parts, read the Ben the Plumber website recovery case study.

1. We start with the situation.

Tell me what kind of work you want more of, where customers usually come from, and what feels harder than it should. Your own words are enough.

2. We decide whether anything needs a closer look.

Sometimes the conversation is enough to identify a sensible next step. If more evidence would help, I will explain what I would examine across your website, Google profile, reviews, wording, listings, competitors, and enquiry route.

3. You choose what happens next.

The next step might be something you can change yourself, a closer assessment, or agreed practical help. It may also be that nothing needs doing now.

Free customer self-check

Follow the journey before deciding what to fix.

Use the 15-minute checklist to see whether a new customer can find, trust and choose your business. It works on the page or as a printable PDF, with no email address required.

Use the free checklist

Recommendation boundaries

What I will not do.

A useful recommendation should make the decision smaller and safer. These are the boundaries I use before suggesting any work.

I will not assume you need a new website If a smaller change solves the real problem, that is the recommendation you will get.

I will not make everything sound urgent Genuine risks come first. Useful improvements, later ideas and optional work stay clearly separate.

I will not recommend work without a reason Each recommendation should connect to something customers find, question or struggle to do.

I will not hide the work behind jargon You will know what I found, why it matters and what the practical next step is.

I will not start extra work without agreement Any implementation is separate from the assessment and is scoped before you decide whether to proceed.

I will keep each decision separate A conversation, an assessment and any implementation are separate steps. I explain each option before you choose it.

Still unsure?

These pages go deeper if you want to look before you talk.

Visibility, trust, and the point where people decide to enquire are the three places things usually go wrong. Explore whichever fits, or skip straight to the conversation below.

Not sure what kind of help fits?

Whatever prompted you to look for help is a good place to start. Your own words are enough.

Use the homepage form to send the essentials and request a conversation if that would help.

Ask where to start