Pricing

Clear pricing, without buying the wrong thing first.

Start with the fixed-price Business Clarity Assessment. It shows what customers can find, where trust is being lost and what is worth fixing before you commit to a bigger website, visibility or support project.

Fixed assessment route Clear quote before work No hidden contracts Report and findings discussion included

Start here

Business Clarity Assessment

This is the default starting route when you are not sure what to fix, what to rebuild, or whether the problem is your website, Google presence, wording, reviews or enquiry path.

The review methodology page explains the nine areas and the relevant-checks approach. The commercial offer is simpler: one assessment, one report and an included one-hour findings discussion. You can use the report yourself, take it elsewhere, or ask me to quote the next piece of work.

If you would prefer a smaller starting point, you can request a free written first look or arrange a free 30-minute conversation. There is no obligation to continue with either.

What customers can find and how the business comes across Where clarity, trust or the enquiry path is being lost The strongest visibility opportunities and nearby alternatives A reasoned action list showing what to fix first

Typical timing: normally delivered within 3–5 working days once I have the access and information needed to begin.

Ask for the assessment
You're not locked in

The assessment does not lock you into more work.

If you want me to handle the next step, we agree the scope and price before anything starts. If you would rather do it yourself or hire someone else, the report still gives you a practical order of work.

What may follow

If the assessment shows work is needed, it usually falls into one of these scopes.

These are not packages you have to diagnose for yourself. They show the usual shape, price and timing once the right problem is clear.

Already know exactly what you need? You can still ask for a direct quote.

Assessment first for unclear problems. Direct quote for clearly defined work.

Foundations

Online Presence Foundations

For getting the basic public presence into shape so local people can find you, trust you and contact you.

Usually follows when
The review shows missing basics, thin proof, unclear contact routes, or too much reliance on Facebook and word of mouth.
One defined foundation job from £175 Normally 3–5 working days. Website options start from £550.
Ask about this route →
Typical work and fit
  • For newer businesses, sole traders, local services, or firms relying too heavily on Facebook or an unfinished website
  • The £175 starting point covers one clearly defined task, not every item below bundled together
  • Examples include Google Business Profile setup or clean-up, core business wording, priority listing corrections, a review-request process, or one important page
  • If several foundation areas need work, they are combined into a separate fixed scope and quote
  • If a website is the right answer, the clearer website options below show likely price and timing
Improvement

Online Presence Improvement

For improving an existing website or online presence that is visible but not doing enough useful work.

Usually follows when
The review shows weak wording, poor trust signals, slow pages, listing issues, or an enquiry path that creates doubt.
Focused improvement work from £450 Normally 1–2 weeks. Bigger or mixed jobs receive their own scope and timetable.
Ask about this route →
Typical work and fit
  • For businesses with a website or online profile that exists, but feels unclear, outdated, hard to trust, or unlikely to convert interest into enquiries
  • Rescuing your current site, making it load faster and tidying up the layout
  • Rewriting the copy so it clearly explains how you help people
  • Sorting out your local Google visibility
  • Getting your best reviews in the right places, with clear ways to get in touch
Ongoing

Ongoing Support

For keeping the useful online work maintained once the main foundations or improvements are in place.

Usually follows when
The review or project shows regular updates, listing checks, content support or maintenance will be more useful than one-off work.
Monthly support from £85 Three clear levels cover essential upkeep, local visibility, or coordinated growth work.
Ask about this route →
Typical work and fit
  • For businesses that want steady help after launch or improvement work, without hiring in-house or trying to keep every online detail current alone
  • All levels include ordinary support conversations; investigation and implementation use the agreed allowance
  • Requests are normally acknowledged within two working days
  • Unused monthly time expires rather than building into an unmanageable backlog
  • Larger changes are explained and quoted before chargeable work begins

If a website is the right answer

Three useful sizes, without making you choose a package first.

The figures below set realistic expectations. The final quote confirms the pages, content work, features, revision process and anything outside scope.

Focused one-page website From £550

One clear online home using supplied branding, images and usable wording, with light copy editing, trust information and a contact route.

Normally 1–2 weeks
Small-business website Usually £850–£1,200

A structured 3–5 page website with clear navigation, moderate content shaping and room to explain the business properly.

Normally 2–3 weeks
Larger or more involved website Normally from £1,500

For additional pages, substantial writing, content migration, WordPress, or functionality beyond a straightforward brochure website.

Price and timetable agreed in the quote

Build payment: 10% secures the project. The remaining 90% is due when the agreed work is complete and approved, before launch or handover. Larger projects may use staged payments where the quote says so.

Hosting and domain: the first year of Local Roots hosting and a standard domain are included with a new build. The domain is registered in your name. After the first year, hosting including standard domain renewal is £10 per month or £100 per year. Premium domains and unusually expensive extensions are quoted separately.

If steady support is useful

Choose the level of attention, not a long contract.

These levels are available to any suitable client. You do not have to complete an assessment or website project first.

Essential Support From £85/month

Routine website and security updates, backups where I host the site, basic contact-route checks, and up to 60 minutes of small agreed changes.

60 minutes each month
Local Visibility Support From £150/month

Google Business Profile and priority listing checks, Search Console review, practical profile updates and information-consistency support.

Up to 2 hours each month
Growth Support From £350/month

Website, visibility and content work coordinated around agreed priorities, with a monthly planning conversation and practical action.

Up to 5 hours each month

Allowances expire at the end of each month. There is no emergency or out-of-hours response promise, and advertising spend, major redesigns and complex development are quoted separately.

Useful extras

Smaller jobs can be quoted on their own.

Not every defined job needs a larger project. Google setup, review scripts, profile wording, copy reviews and similar tasks can be scoped separately when the requirement is clear.

The quote confirms the work included, the fixed cost and anything that remains outside scope.

Google setup Review scripts Profile wording Copy review Social content Quote templates Campaign planning Content updates

How pricing works

Fixed where it can be, scoped where it should be.

I want you to feel safe about costs, without pretending that every business needs the exact same things.

The clarity assessment is a flat rate

The Business Clarity Assessment is the fixed starting point shown at the top of this page, so we both know where we stand before discussing larger projects.

Build work gets a proper quote

If something needs building, rewriting or fixing, you get a clear, fixed quote and expected timetable before any work starts. No surprise invoices.

Ongoing support is agreed monthly

If we do ongoing work, we agree the support level monthly. Ordinary conversations are welcome; investigation and implementation use the agreed allowance. There are no long contracts or hidden extras.

Ownership and handover

You keep control of what you have paid for.

A website should not become a trap. These are the practical safeguards I use when a project includes a website, hosting or ongoing support.

Your domain is registered in your name If I manage registration or renewal, you remain the named owner rather than Local Roots.
You can access your website files You can request FTP access. For a WordPress site, that also includes access to the website database.
Hosted websites are backed up daily While your website is hosted through Local Roots, daily backups are retained for seven days.
The first year of hosting is included with a new build After that, Local Roots hosting with standard domain renewal is £10 per month or £100 per year. You can use your own suitable hosting instead.
Accessibility is checked before handover New sites use WCAG 2.2 Level AA as the technical baseline, with manual and automated checks across the finished pages and journeys in scope.
Monthly support can be cancelled at any time Support continues until the end of the period you have already paid for. There is no long cancellation notice designed to keep you locked in.
Moving elsewhere does not carry a transfer fee You keep access to your files and domain, including the database for WordPress sites, and paid hosting continues to the end of its current period.

Where a new site needs privacy and cookie pages, I provide a baseline version and consent controls. You remain responsible for checking that they accurately describe your business and data use; I can help with updates, but this is not legal advice. Project-specific details are confirmed in your quote and the Terms and Conditions.

Where I work

Local to Teesside, available across the UK.

Local Roots Digital is based in Ormesby, serving Teesside and the wider North East across Middlesbrough, Stockton-on-Tees, Redcar, Guisborough, Hartlepool and Darlington.

Local meetings are available when useful. Reviews, screen-based explanations and most project work are normally delivered by video call and online, and businesses elsewhere in the UK are welcome to work with me remotely.

Not sure where you fit?

Send a few details and I will tell you whether the fixed assessment, a small defined job or a project-specific quote is the right next step.

You do not need to diagnose the route before getting in touch.

Ask where to start