Free 15-minute self-check

See your business through a new customer's eyes.

Follow the route from first search to first enquiry and note where the answer feels clear, uncertain, or missing. You do not need technical knowledge, and you do not need to give me your email address.

15 practical questions No score or sales gate Printable PDF included

Download the printable checklist Use it on this page

How to use it

Look for uncertainty, not a perfect score.

Use a phone if you can, imagine you know very little about the business, and follow each question in order. Note whether each answer feels clear, uncertain or missing, then tick the box when you have checked it.

Clear Easy to find and understand Unsure Present, but incomplete or confusing Missing You could not find a useful answer

Useful limitation: search results can vary by device, location and search history. Not finding something during this check does not prove it is absent; it tells you what may need confirming.

Search your business name. Is the official website or profile easy to recognise as yours? Search for your main service and area. Can a new customer discover you without already knowing your name? Check the area you cover. Can someone quickly tell whether you work where they need you? Compare the important details. Do your name, phone number, opening information and website agree across the places you appear? Read what appears before the click. Does the search result or profile give a useful first explanation of the business?

If this stage feels weak, read the practical Get Found guidance.

Look for ten seconds. Can you tell what the business does, who it helps and where it works? Look for the people behind it. Can a customer identify who runs the business and how to contact them? Check the proof. Are there genuine reviews, photographs, examples or relevant credentials that support the important claims? Check that it feels current. Are services, dates, opening information and recent activity believable and up to date? Use the site on a phone. Is the wording readable and does the page work without awkward zooming, overlap or dead ends?

If this is where doubt appears, continue with the Get Trusted guidance.

Choose a typical customer need. Is it obvious which service or route is relevant without comparing too many similar options? Look for practical answers. Can they understand likely cost, scope, timing or what affects the quote where those details matter? Try to make contact. Is there one obvious, working next step that is easy to use on a phone? Check what happens next. Does the page explain who will respond, what the first conversation involves and whether there is any obligation? Look for contradictions. Do prices, promises, service areas and contact details agree across the customer journey?

If people can find and trust you but still hesitate, use the Get Chosen guidance.

What to do with your notes

Choose the first useful fix, not the longest list.

This checklist is a starting point, not a full assessment. Use it to identify where a customer first becomes uncertain, then keep the next decision small.

Fix anything that prevents contact.Broken links, wrong details and unusable mobile pages come before polish.
Look for repeated uncertainty.If the same doubt appears in search, on the website and at contact, it is probably a stronger priority.
Confirm before replacing.A clearer sentence, corrected profile or better contact route may be enough. Do not assume the whole website needs rebuilding.

Still unsure which finding matters first?

See how I separate urgent problems, useful improvements and things that are not worth paying for yet.

You do not need to turn your notes into a technical brief.

See how I prioritise the work

See your business through a new customer's eyes.

Look for uncertainty, not a perfect score.

Can the right customer find and recognise you?

Does what they find feel clear and credible?

Can they decide and take the next step?

Choose the first useful fix, not the longest list.

Still unsure which finding matters first?